Rimas Entertainment, an independent record label from Puerto Rico, best known as the record label of Latin music superstar Bad Bunny, has announced the addition of two industry veterans to its leadership team.
Effective July 1, Rodrigo Prichard will take on the role of General Manager of Rimas Entertainment, according to a press release on Monday (June 24).
Reporting directly to the Chief Operating Officer Jorge BraceroPrichard brings a wealth of experience from his role as Executive Vice President of Legal and Corporate Affairs at Universal Music Latin. There, he played a key role in securing some of Latin music’s biggest deals, Rimas said.
As General Manager, Prichard will oversee all divisions within the Rimas labels – Rimas Music, Sonar, and Nain Music – throughout Puerto Rico, the US and all other international markets.
Rimas Entertainment also announced his appointment Kristen Quintero-Garriga as Vice President of Brand Partnerships for RIT.MO. The newly established division acts as a creative consulting and sales unit for both Rimas group companies and its external clients.
Quintero-Garriga will lead corporate brands at RIT.MO, providing marketing and creative services. Her expertise will come in handy Rimas, Habibi, Rimas Sports, Fundación Rimas, Rimas Nationand more, said Rimas Entertainment.
Prior to joining Rimas, Quintero-Garriga held positions as Market Manager at Puma Energy LATAM and Burger King. Her most recent role as Managing Partner at Tips Global saw him work with Rimas to secure and execute sponsorships for concerts, events and activations.
Commenting on appointments, Jorge BraceroChief Operating Officer, Rimas Entertainment, said: “I am thrilled to welcome Rodrigo Prichard and Kristen Quintero-Garriga to our corporate leadership team.”
“Their deep knowledge and experience in the music industry and in creating strategic alliances are invaluable to us in this period of growth and development. I am confident that their leadership will be critical in further driving Rimas’ success in the future.”
Jorge BraceroRimas Entertainment
“Their deep knowledge and experience in the music industry and in creating strategic alliances are invaluable to us in this period of growth and development. I am confident that their leadership will be critical in further driving Rimas’ success in the future.”
Prichard said: “RIMAS is what all other brands aspire to be right now: agile, smart and passionate. I am honored to join this family of visionary professionals and look forward to contributing to the brand’s success.”
“The speed and efficiency with which each business line of Rimas Entertainment has grown has created great opportunities for strategic alliances with local and international brands, which we will capitalize on,” Quintero-Garriga added.
“We are focused on creating unparalleled brand partnerships and the world-renowned artists, athletes and events we bring to Puerto Rico.”
Rimas Entertainment represents artists such as Bad Bunny, Arcángel, Tempo, Eladio Carrión, Pailita, Cris MJ, Amenazzy, and Corina.
Last year, the CEO of Rimas Entertainment Noah Assad formed a sports management joint venture with Bad Bunny called Rimas Sports.
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